Bounce rate has dropped from 40% to 10%, whoo! Congratulations team, landing page analysis and revisions are a success.
We’re generating a trickle of new visitors by selective follows on Twitter every day. From analytics it was pretty clear that the landing page didn’t engage, almost half of new visitors saw it and left. During the meeting we discussed how the landing page could be simplified and focused.
Note to self – remember to snap screen shots before making changes to key pages!? Since I didn’t make http://ondesire.com available to search engines until recently (doh!) Waybackmachine doesn’t have an archive, so there’s no before shot. If I’m lucky I’ll find an archival screenshot on our local drives. For now, the best I can do is show the after and describe the before, bah. Anyway, here’s the landing page circa 10-03-12 at 11:12.
http://ondesire.com landing page 10-03-12 11:12
Header
The title was been changed from “On Desire” to “Desire”.
The subtitle was changed from “Big World Small Footprint” to “The crux of human experience, our collective destiny” – Melonie, Dan
Page
The page title was changed from “You are Here” to “Our Collective Destiny, Desire” – Melonie, Dan
The body text was simplified to explain the On Desire concept and emphasize the only active project, Around Lake Michigan – Steve, Dan
Two active movie links were added, tho the picture is not obviously a video link yet – Patrick
Sidebar
Archive was changed to BLOG – Julie
A twitter icon was added
Launch date was added – Julie
PAGES was removed. Around Lake Michigan pages were brought to the top of the list and On Desire to the bottom.
Added An Around Lake Michigan premise page which will become a 15 second “watch this first” video link. The page starts with character development and then presents the character’s premise, addressing Jonathan’s doom feedback – Melonie, Jonathan, Dan
Other
I’m fleshing out the links on the collaborators page and making a point of linking to resources like WBAI and SOMA (great music). Not only do I want to share the resources that inspire the project, these links increase the interconnectivity of ondesire to the rest of the www.